Retailling and distribution strategy - Analyse two luxury Essay

Retailling and distribution strategy - Analyse two luxury brands.CHANEL and ARMANI - Essay Example But with the increasing income level and also expenditures of the customers’ good branded companies try and move to other parts of the world to expand their business and also to increase their market share. In this report the two fashion brand giants Chanel and Armani have been selected for studying and understanding the internationalisation strategy of the two different companies. Both the companies have got their presence in not only in their parent nations but also in other parts of the world where they have expanded their business in a successful manner. The distribution channel and the marketing strategy followed by the companies while exploring new markets in the global market can be seen with the help of these two brands. It is very important to have a good distribution channel and also a strong marketing strategy for any company to become successful in the global market environment as the amount of competition is very high across the global market and every company is striving hard to move ahead and capture the maximum market share. Chanel is one of well-known fashion brand which is basically from Parisian fashion house. It was been founded by Gabrielle â€Å"Coco† Chanel and is highly recognised in specialisation for luxury goods and haute couture. Chanel has looked to come up with women’s pants, costume jewellery, fashionable dresses and simple suits. Its designs and creations of the dresses have remained same and consistent from many years without any change (Aaker, 2008, pp. 56-64). Chanel highly involves into designing, manufacturing and retailing of beautiful and fashionable dress items and also accessories. It was founded in 1909 and it has its headquarters in Neuilly Sur Seine in France. Chanel has around 200 boutiques spread across different parts of world. Though, Chanel is not that popular as it always has maintained a low profile in the market and

FINANCIAL ACCOUNTING Essay Example | Topics and Well Written Essays - 1250 words

FINANCIAL ACCOUNTING - Essay Example More specifically, the report will answer the question, â€Å"What was the adjusted profit for the financial year ending 30th September 2010 and which were the actual adjustments made to the accounts to reach at that amount?† 1. In this case the problem lies in the fact that the financial assistant was not aware of the new changes where there was a review in 31st March 2010 giving the plant a useful life of 5 years. The depreciation rate that should be reflected in the financial statements and in the comptation of profits for the financial year should be based on the reviewed value. This is when IAS number 16 has been applied. The adjustments are going to be shown in the appendix number (1). A journal entry is to be used to correct this error by the Financial Assistant. 2. This was a case by the Assistant where he did not consider the review of the value of the building in 1st October 2009. This is from the original  £700,000 to  £1,200,000. The review was to affect the profits by being included as a profit or gain to the firm rather than opening a revaluation account and reflecting the same in the asset account (in this case the building). IAS 16 is also applicable in this case as it is the most appropriate. Adjustments necessary are shown in Appendix (2). 3. This is a case where the Investment property was shown under land and buildings. There was no clear cut line as to where it should have been included. Though, IAS 16 still applies in this case no action is going to be made in making a journal entry to rectify. This is since there are neither rates nor the depreciation rate applicable. Investment property shown in 30.09.2009:  £800,000 Adjustment: since the rate of depreciation is not given nor the useful years as well as how the assistant treated it during the current financial year, no adjustment is to be